Does Squarespace Have SEO Features? Yes — And Here’s What You Need to Know

Does Squarespace have SEO features? Yes - Here's what you need to know.

You may have heard the myth that Squarespace isn’t good for SEO. Many people think that the only website platform capable of getting them seen on Google is WordPress, and maybe a few years ago, this was true. But I’m here to tell you this: You do not need to switch your Squarespace website over to WordPress (a far more complicated and time-consuming platform) for good SEO.

If you’re a creative business owner, service provider, or solo entrepreneur using Squarespace, here’s the truth: you already have the SEO tools you need. You just need to know how to use them — and when to add a little extra help.

What SEO Features Does Squarespace Offer?

Squarespace includes a strong lineup of built-in SEO features that cover most of what a small-to-medium business needs:

  • Custom page titles and meta descriptions
  • Image alt text
  • Clean, customizable URLs
  • Mobile-friendly, responsive templates
  • Google Analytics and Google Search Console integration with keyword tracking
  • SSL certificates (HTTPS for security)
  • Automatically generated sitemaps
  • 301 redirects
  • Basic schema markup for blog posts, products, and more
  • AI integration for automatic web page meta descriptions and alt text

For most businesses, that’s enough to build a solid SEO foundation without needing external plugins or developers. Sign up for my Newsletter to get your FREE SEO checklist!

What Squarespace Doesn’t Include

While Squarespace makes SEO accessible, it doesn’t offer full technical SEO control. Here’s what’s missing:

  • Editable robots.txt and sitemap.xml files
  • Full schema customization
  • Advanced performance optimization tools (like caching or lazy load)
  • Server-side rendering (which helps with site speed and crawlability)

For users who want more advanced SEO features (which requires more access to your site’s code and backend), that’s where third-party tools and custom coding come in. But unless you’re trying to compete with large businesses capable of spending thousands of dollars on SEO and ads, most businesses can get by without this stuff.

What About WordPress and Yoast?

It’s true — WordPress offers advanced control over your site’s SEO, particularly with plugins like Yoast SEO or RankMath. These tools help with:

  • Real-time SEO scoring and suggestions
  • Custom schema
  • Editable robots.txt and .htaccess
  • Advanced control of metadata
  • Automated SEO audits

But here’s the thing: with more control comes more complexity. You’re responsible for plugin updates, compatibility, performance optimization, and sometimes even security issues.

If you’re not tech-savvy — or simply don’t want to spend hours tinkering with plugins — WordPress might be overkill.

However, if you’re still looking for a comparable plugin to Yoast for your Squarespace site, you’ve got it.

Enter: SEOspace — Squarespace’s Answer to Yoast

If you love Squarespace but want more SEO power, meet SEOspace — a plugin made specifically for Squarespace users.

With SEOspace, you get:

  • Live page scans – Scan and get SEO tips directly inside Squarespace.

  • SEO checklist – Shows what to fix with red/yellow/green indicators.

  • Title & description help – Helps you write strong SEO titles and meta descriptions.

  • Heading check – Makes sure your H1, H2, etc., are used correctly.

  • Image alt text checker – Alerts you if your images are missing descriptions.

  • Internal link suggestions – Encourages smart linking between your pages.

  • Redirect reminders – Tells you when to set a 301 redirect after changing a URL.

  • Google Search Console integration – Helps track if your pages are indexed.

  • Keyword insights – (Paid plans) Offers keyword suggestions and ranking difficulty.

  • Content ideas + AI writing tools – (Paid plans) Suggests blog topics and helps write content.

  • Progress tracking – Monitor your site’s SEO improvement over time.

  • Reports – Get summaries of your SEO work (great for freelancers/agencies).

It’s like Yoast for Squarespace — but without the WordPress hassle.

So, Is Squarespace Enough for SEO?

Absolutely — for most small businesses.

Here’s why:

  • You get the core features right out of the box
  • Squarespace’s website editor has Google Search Console and Analytics integration
  • The platform takes care of performance, mobile optimization, and security
  • You can use SEOspace to fill in the gaps
  • Most importantly: Google doesn’t rank your platform — it ranks your content, your keywords, and your site structure

If your site is well-optimized, informative, and user-friendly, it can absolutely rank — no matter what platform it’s on.

Don’t let SEO myths scare you into switching platforms, or picking a platform that is going to require some heavy duty work whenever you want to update it.

Squarespace offers everything you need to build a search-friendly website — especially when paired with a smart content strategy and the right plugin support.

Need Help with SEO on Squarespace?

If you’re a small business owner looking to boost your visibility, I’d love to help. I offer an SEO Foundations package specifically for Squarespace users.

I also offer personalized web design and frontend development services so that your business’s online presence can thrive.

Whatever your needs, click the link below to schedule a FREE consultation call so we can discuss your business goals and come up with a game plan to get the ball rolling!